No offense, you probably are or have, and I’m pretty sure I have too. Yikes, shnikes. But here’s the thing . . . we don’t know, what we don’t know . . . but now that I know, I’m about to ge
t you in the know (Try saying that 20 times fast.😉)
Mica, a mineral used for the base of many color cosmetics that also creates a shimmer effect in pressed powders, lip glosses, and lipsticks, is a globally sourced mineral that is used in many of our day-to-day products—from automotive paints, to electronics, to beauty products. If you’re making cosmetics, you need mica. The good news is that mica is a clean, safe ingredient. The problem is that the mica industry still relies on child labor and corruption. Children in India, as young as 5-years-old, are mining for mica and the majority of mica used today is produced illegally and sold on the black market.
Mica is used in five of the six products in the Flawless in Five regimen from the base of the Dew Skin to the shimmer in Beautycounter lip glosses. We should feel confident that the products we use daily are safe for us, for the environment, and for the people that bring the products to life. Beautycounter’s products do all of that.
Want to help spread awareness? Continue to vote with your wallet and support brands like Beautycounter that are committed to responsible sourcing. There is no other brand going to these lengths to ensure responsibly sourced mica. Remember you can also text MICA to 52886 to stop the importation of products that are the result of child labor. And of course, if you want to join this mission, be a voice and an advocate for real change, I would love to provide you with more information about the opportunity. Email firstname.lastname@example.org with Beautycounter advocate in the subject line.